About Us

Jake Ice – Agency Principal

Jake Ice is a licensed property, casualty, life and health agent. Jake began his foray into the insurance industry in 1986 in Anchorage, Alaska, dealing with insurance claims on abandoned homes in North Pole, Fairbanks, Wasilla and other out of the way locations. Jake spent the majority of his of his career in operational roles, including a significant stint with National Information Group and its subsidiaries, Pinnacle Data and Fastrac Systems, Inc., where he gained a wealth of knowledge of flood legislation, insurance, mapping, portfolio audit and lender-placed flood insurance.

After a short stint in the dot-bomb space, Jake started the Ice Insurance Agency, LLC in November of 2004. He serves as its Agency Principal and shares a passion for doing the right things for the agency’s clients.

Jake is a former instructor for new agents with a former captive insurer, is an avid golfer and motorcycle enthusiast and a 1st degree black belt in Songahm Taekwondo.

Amber Starr – Agency Manager

Amber joined the agency in 2011 and came to us with substantial customer service experience and is a tremendous asset to the agency. Amber’s career began as a CSR and she worked hard to become a full-fledged Agent & Broker. In addition to producing both Personal & Commercial lines business, she is Licensed in Life & Health. Amber is instrumental in managing the agencies renewals, and her attention to our clients’ needs is what sets her customer service apart from the rest. Amber was recently promoted to Agency Manager, a reflection of her continued commitment to the core values held by the agency. Amber is married and has a 8 year old daughter that keeps her busy in her off time.

Michelle Picchi – Agency Producer

Michelle joined the Ice Insurance Agency, LLC in January 2012 as a CSR and became a full-fledged licensed Agent & Broker shortly after in March 2012. For the past 7 years Michelle has worked primarily with our personal lines clients. Michelle has a tremendous number of contacts who regularly seek her out for insurance, making the producer role a great fit for her. While she is a licensed P&C agent who writes all lines of business, she specializes in the personal lines of auto and home insurance. She works diligently on finding our clients the best coverages to match their needs and rates that fit in their budget. Michelle truly enjoys being part of the Ice team and enjoys building relationships with our clients.

Maria Smith – Agent & Broker

Maria began working with the Ice Insurance Agency, LLC in 2009 while attending the University of California, Davis. During that time, she worked as a licensed property and casualty agent and customer service representative. After graduating from UC Davis in 2013, she left the Ice Insurance Agency to join the Peace Corps. During her time in the Peace Corps, she worked as a Community Organization and Economic Development volunteer in rural El Salvador. Among other things, her time in El Salvador taught her Spanish, and helped her to become fully bi-lingual. Upon her return to the United States in 2015, she worked for the Social Security Administration until September 2017 when she found her way back to Ice Insurance Agency, LLC. Maria is thrilled to be a part of the Ice Insurance Team (again), and is passionate about providing superior customer service when assisting with your insurance needs.

Valerie Ice – Zookeeper

Valerie has the most challenging job in the agency and is responsible for keeping the agency and its staff on task and on track. Ironically, her title belies her responsibility, which is to keep the agency from becoming a zoo! Her passion for organization, prioritization and customer focus is just what the veterinarian ordered!

California Insurance Licenses

License #0C33682
License #0K42451

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