About Us - Ice Insurance Agency, LLC.

About Us

Our mission is to provide clients with something they truly need, yet were rarely getting enough of; good advice.

We are a relationship-based organization focused on providing our clients with information and education. We believe that through consultation and assessment of specific needs, our clients make informed, intelligent and educated decisions about their insurance. Our objective is to drive as much value out of our clients' insurance dollar as possible, without sacrificing critical elements designed to protect them from financial ruin.

Amber Starr, Agent & Broker

Amber comes to us with substantial customer service experience and is a tremendous asset to the agency. Amber's career began as a CSR though she is now a full-fledged Agent & Broker. In addition to producing both commercial and personal lines business, Amber also provides significant customer service support to the agency and is instrumental in managing the agencies renewals.

J. Austin Ice, Agency Principal

Jake Ice is a licensed property and casualty and life and health agent. Jake has been in the insurance industry for 28 years and has spent the vast majority of his career in operational roles, working for large insurance companies and their subsidiaries.

While proficient in all matters insurance, Jake is most notably the local flood insurance expert, having spent 12 years with National Information Group and its flood mapping, insurance tracking and audit divisions, Pinnacle Data Corporation and Fastrac Systems, Inc.

After a short stint in the dot-bomb space, Jake started the Ice Insurance Agency in November of 2004. He serves as its Agency Principal and shares a passion for doing the right things for the agency's clients.

Jake is a former instructor for new agents in Farmers District 25, is an avid golfer and motorcycle enthusiast and a 1st degree black belt in Songahm Taekwondo.

Michelle Picchi, Agent & Broker

Michelle joined the agency in 2012 as a CSR and is now a full-fledged Agent & Broker. For the past 3 years Michelle has worked primarily with our personal lines and flood clients, though she has also been handling more commercial business lately. In 2016, Michelle will transition to a full-time producer and join Mike in that role. Michelle has a tremendous number of contacts who regularly seek her out for insurance, making the producer role a great fit for her.

Valerie Ice, Agency Zookeeper

Valerie has the most challenging job in the agency and is responsible for keeping the agency and its staff on task and on track. Ironically, her title belies her responsibility, which is to keep the agency from from becoming a zoo! Her passion for organization, prioritization and customer focus is just what the veterinarian ordered!